On March 4, 2016 XMU “KPMG Cup” National Top Ten Tournament Management Case Competition was successfully held in XMU. This event was jointly hosted by the Office of Teaching Affairs, Graduate School, Youth League Committees School of Management of Xiamen University, with KPMG as the title sponsor.

Following a whole day’s fierce competition, the contestants from ten universities across the Straits have demonstrated to the audience their strong academic grounding, superb mental strength, and quick wits. They have showcased their glamor as the first-class business students. Finally, the first prize trophy went into the pocket of the team “Sparkler” from the Chinese University of Hong Kong (CUHK), which will enter for the 2017 KPMG Global Case Analysis Contest on behalf of China in Lisbon, Portugal.

This contest was once more aired live, and in the meantime it employed multiple online platforms and cyber tools like Wechat, Sina Weibo and Wechat Wall, allowing real-time interaction with the audience who were able to speak up their minds, and therefore would faciliate the spread of the splendid event far and wide across the globe.